MWI Organizational Ombuds Panel Manual: Client Engagement
Client Engagement Overview
Client Engagement includes outreach activities designed to increase awareness of the ombuds resource and strengthen relationships with key stakeholders.
These activities may include meetings, presentations, lunch and learns, drafting written materials, and sharing educational resources.
All client engagement activities must be logged in the Client Engagement Tracker in Salesforce once a task has been completed.
Chatter
Chatter is the centralized group where client-related updates and engagement activities are tracked and shared.
The Chatter group contains several tabs with different functions:
- Chatter – Post questions, updates, and announcements. Team members and MWI staff can like and comment on posts.
- Input – Used to enter client engagement activities, including completed and upcoming events. Entries automatically generate a post in the Chatter feed.
- Overview – Displays a list view of all client engagement activities entered into the tracker.
- Quarterly Goals – Displays quarterly client engagement goals, including target numbers for meetings, workshops, presentations, and other activities. Additional details can be found in the Notes section.
Client Engagement Lead
MWI asks that one ombuds from each ombuds team serve as the Client Engagement Lead.
This role helps coordinate client engagement efforts and ensures outreach activities remain a priority throughout the year.
Responsibilities include:
- Scheduling 30–60 minute monthly check-ins with the ombuds team to discuss visitor activity, client engagement efforts, and next steps.
- Documenting discussion outcomes in the Client Engagement Tracker.
- Monitoring client engagement activity and consulting with MWI regarding client-related challenges.
- Meeting periodically with other Ombuds Leads and MWI staff to discuss engagement strategies, ideas, and roadblocks.
- Ensuring the Client Engagement Tracker remains current and accurate.
Client Engagement Guide
Building an Embedded Ombuds Program Through Client Engagement
MWI is committed to providing a full-service, effective ombuds resource for the people we serve and the organizations we support. To that end, our goal is to become an integral part of the organizational landscape so the ombuds understand the organization well enough to provide meaningful support and insight, people know and use the ombuds, and leaders trust it as a valuable resource. Building that kind of program requires intentional attention to the following three areas. MWI staff will review these with each team and collaborate on a plan to advance each goal through proactive client engagement.
Goal 1: Understand the Organization
Goal: Know the organization well enough to understand the bigger picture behind visitors’ concerns, help them navigate available options and resources, and understand organizational context that is necessary to inform effective, credible upward feedback.
Questions to Guide Client Engagement Efforts:
- How well do we understand the organization’s culture, structure, priorities, and current challenges?
- Do we know the relevant policies, procedures, resources, and support services?
- Are we informed of changes and new initiatives that may affect our visitors?
- Do we understand the formal processes as well as how things actually work?
- Do we know who to contact when we need information or context?
Practical Steps:
- Meet at least quarterly with your functional contact with these considerations and questions in mind
- Get access to the intranet, employee communications, and relevant listservs
- Review policies, procedures, resources, and organizational materials
- Confirm that ombuds team members receive organizational updates sent to employees, managers, and leadership
- Join existing meetings where organizational updates or relevant issues are discussed
- Schedule periodic conversations with knowledgeable organizational contacts
- Attend orientations, town halls, trainings, or other internal events
- Keep a current map of key resources, functions, leaders, and referral options
Goal 2: Develop Trusted, Influential Relationships
Goal: Build relationships across the organization so that key stakeholders understand the ombuds role, trust our perspective, and are willing to engage when concerns or opportunities arise.
Questions to Guide Client Engagement Efforts:
- Do key leaders and stakeholders know who we are and understand our value?
- Do we know who to call as needed?
- Would they answer our call, listen to what we have to say, and trust our perspective?
- Do stakeholders seek our perspective when they are navigating difficult issues?
- Do we have enough trust and credibility that our feedback could lead to leadership action?
Practical Steps:
- Identify key stakeholders and establish regular standing meetings
- Meet with the organization’s senior leader at least once per year
- Join existing committees or working groups where the ombuds can provide an independent perspective
- Offer workshops or briefings at existing meetings for leadership teams, HR, compliance, etc.
- Capture and share stories of our work that show value to leadership
Goal 3: Build Healthy Visitor Engagement
Goal: Ensure that people throughout the organization know the ombuds exists, understand when it can be useful, and can easily access it.
Questions to Guide Client Engagement Efforts:
- Do we know how our visitors find us and where our information is being advertised?
- Are our potential visitors hearing about us in a variety of ways (in meetings, on policies, via a newsletter, etc.)?
- Are visitors coming from different parts and levels of the organization?
- Do HR, leaders, managers, compliance, and other partners regularly refer people to us?
- Do visitors have easy opportunities to encounter the ombuds outside of a crisis?
- Are we seeing enough visitor activity to understand what people are experiencing (with a rough goal of 1%-3% of our visitor population)?
Practical Steps:
- Develop strong referral relationships with HR, leaders, managers, compliance, EAP, ERGs, and other resources
- Run information sessions, workshops, and trainings strategically to reach a wide audience
- Add marketing content to recurring orientations (new manager, new employee, etc.)
- Present briefly at existing all-hands meetings, orientations, and employee events
- Contribute brief content to newsletters and internal communications
- Host virtual office hours where people can drop in and meet the ombuds, ask questions, etc.
- Work with the relevant stakeholders to get ombuds information included in policies, procedures, and boilerplate language sent out during times when people might want to engage the ombuds (performance review season, closing an investigation, etc.)
Client Engagement Tracker
All client engagement activities must be entered into the Client Engagement Tracker (CE Tracker).
How to Enter Activities in the Client Engagement Tracker
- Go to your Chatter group in Salesforce.
- Navigate to the Input tab.
- Complete the fields with the details relevant to the activity.
- Click Save.
The activity will appear in Chatter once its status is marked as Complete.
How to Update the Status of a CE Activity
After an activity has been completed, update its status to ensure it appears in dashboards and reporting.
- Go to your Chatter group in Salesforce.
- Navigate to the Overview tab.
- Locate the activity and click the blue text in the Type column.
- Update the Status field to Complete.
- Click Save.
Client Engagement Tracker Tutorial
Client Engagement Documents and Templates
MWI prepares resources to support your client engagement work. The following resources are available to support client engagement efforts:
Blogs and Articles
View the current list of blogs and articles targeted for visitors compiled by MWI here in SharePoint. You can access SharePoint when logged into your MWI email account. .
Lunch and Learns
Lunch and Learns can be accessed in SharePoint when logged into your MWI email.
View the current list of MWI's Lunch and Learns here .
Flyers and Posters
Conflict Management Tips
This list of tips is a resource to support CE efforts. They span different communication and conflict topics that might be relevant to your client. Please share tips with clients (functional contacts, communication contacts, etc.) so they can distribute them to potential visitors through whatever medium makes the most sense in their context. Ideally, these would be regular features (monthly, bi-monthly, quarterly) in things like newsletters, blogs, message boards, etc.
Sample Agenda for Client Contact Meetings
A sample agenda is available to help guide meetings with client contacts and ensure key topics are covered during regular check-ins.
Resources for Ombuds Visitors
Simple, straightforward tools, guides, articles, or videos that are easily accessible and that can augment the work of an ombuds in a visitor meeting.