MWI Logo Overview

After launching our first logo in 1994, MWI introduced a new logo in 2011 to represent who we are as a firm and what we do for our clients. Here’s an overview of what we hope our logo conveys:

• The four shades of blue represent MWI’s four core offerings – ombuds, mediation, negotiation, and training;
  
• MWI provides services and training to both individuals and groups. Our goal was to showcase the individual client (round head and blue shoulders facing forward) and a group of four who are seated at a round table where ideas are created and shared. Both are represented in the logo;
  
• Each person wearing a different shade of blue can be seen as a unique individual that MWI serves and, at the same time, a group who share common insights, flashes of brilliance, and “ah-ha” moments;
  
• Our logo also represents a compass or a lighthouse that is designed to represent guidance and stability for our clients.

What else do you see? Send an email to mailbox@mwi.org and let us know!

We received the following from an insightful colleague:

• We see a sharp eye that can assess the types of conflicts and disputes from four different perspectives. It also can be perceived as looking through a microscope that enables it to dissect and separate the multiple issues in a conflict;
  
• We see a table of four negotiating groups (the black dot is the table) that MWI can be involved in multilateral negotiations;
  
• We see a magnet in the middle keeping equal distant among four metals. The magnet is MWI having equal distances from and in relation to people in conflict during the mediation process;
  
• We see from a bird’s eye view a wise person’s head (black dot) joining his hands (two of the blue chunks) on a table level, with the two other blue pieces being his shoulders;
  
• We see the wheel of fortune with which you can roll your options and wherever it strikes, it will be any of the four-win solutions of MWI!