Analog Devices Inc.
MWI began working with ADI in 2006 to develop and implement a negotiation skill-building initiative for ADI’s sales teams world-wide. After spending seven months designing a custom two-day Negotiation Skills Workshop, complete with ADI specific role plays, case examples, and internal process components, MWI began a world-wide roll-out in 2007, with an initial workshop in Tokyo, Japan in January 2007. This first round of implementation began in Munich and continued in Paris, Boston, San Jose, Tokyo and China (Shanghai and Taipei). Following training, MWI worked with ADI to ensure the principles and concepts delivered were incorporated into ADI’s internal negotiations process through the use of MWI’s negotiation coaching services. This comprehensive approach to corporate learning and behavior change has been implemented successfully with other clients. ADI reported that the project produced a $100M ROI achieved within the first year of implementation.